Nakuru Films Q3 Report
By Team Imara
Nakuru Films Q3 Report
This is a report of the dissemination of the 15 Nakuru films for the period between 1st July 2020 to 30th September 2020. The following is the status of production of the 15 films:
| No | Film | Status | Published |
|---|---|---|---|
| End of The Tunnel [Short Film] | Complete | Yes | |
| NO MEANS NO Short Film | Complete | Yes | |
| Picha Deadly [Short Film] | Complete | Yes | |
| Made for More [Short Film] | Complete | Yes | |
| In Your Ab sense [Short Film] | Complete | Yes | |
| Foko Jembe [Short FIlm] | Complete | Yes | |
| WEMBE DEADLY [Short Film] | Complete | Yes | |
| Cast A Cut [Short Film] | Complete | Yes | |
| FRIEND ZONE[Short Film] | Complete | Yes | |
| Baba Matata Short Film | Complete | Yes | |
| Strength [Short Film] | Complete | No | |
| SOCIAL BUTTERFLY [Short Film] | Complete | No | |
| SODA MOJA STRAW MINGI [Short Film] | Complete | No | |
| Please Don't Cut [Short Film] | Complete | No | |
| Child Marriages | Script Stage | No |
Facebook & Instagram
The most reach was on facebook with 252,000 unique views totaling 233,800 minutes of video watched.
Our most popular film was Baba Matata with over 43,000 unique views in short film format
We got a lot of direct engagements in form of comments, shares, likes peaking at over 300 in 1 day
Most of our audience is in Kenya from the main urban centers of Nairobi, Mombasa and Kisumu
We gained over 3,500 new individual followers over the 3 months
totalling 8,771 by 30th September
With a budget spend of KES 40,000 the audience response was very good. We shall spend the balance of KES 20,000 on publishing the remaining 5 videos on Facebook and Instagram.
Web App www.imara.tv
We also started tracking traffic on our web app using google analytics. Over the 3 months period we got 4,900 unique visitors.
Most of our traffic come from direct access from people who have seen or heard of our brand then in second place is from social media
Youtube
On youtube we achieved 8,800 unique views and gained 108 new subscribers
Most of our traffic was in the month of August with over 4,000 views
Our most popular film was Friend Zone with over 1,666 unique views
Most of our audience is in the target age group of 25-34 followed by 18-24 year olds
On twitter we got over 31,000 impressions of graphic posts with links to youtube channel for people to watch as twitter does not support videos longer than 2 minutes
Conclusion
We got more views from short film versions of content than the corresponding episodic series version of the same as audience is able to follow the entire story in one sitting of 10 to 30 minutes. As such we recommend to adopt this strategy going forward in publishing videos.