UNFPA SRH Films Dissemination REPORT H1 2022
By Team Imara
UNFPA SRH Films Dissemination REPORT H1 2022
Introduction
This is a report of SRHR films dissemination for the period January 1 to June 30 2022. Over 20 films from existing and new videos were posted with themes like GBV, Contraceptives, STIs, FGM and Abortion.
We received a total of 13,549 views broken down across our social media pages as documented in the screenshots below:
We reached a total of 115,454 people on Facebook who saw our content.
Out of this a total of 9,980 unique viewers watched more than 3 seconds of our videos. 98.3% were new Facebook users who have not subscribed to our page. 27.2% were organic visitors while the rest viewed our videos in promoted ads.
We got over 13,410 engagements which include reactions like likes, shares, comments and cross posts.
66.9% of our audience on Facebook was male with 33.1% female. The
largest sub-group of our viewers are 25 – 34 year old men.
The following are some of the SRHR films posted.
We got a total of 201 viewers on our Instagram IGTV channel for the videos below:
Youtube
We got a total of 3,368 organic views on our youtube channel with no advertising or promotions.
98.2% of the viewers were not previously subscribed to our channel but watched the videos through referrals, youtube recommendations and search
The following are some of the films with the highest numbers of views:
Conclusion
There was a marked decrease in our social media activities for the period due to the loss of one of our team members late last year who helped with posting films. In addition, we ran out of funds for boosting films on social media. We plan to resume advertising in H2 2022 following receipt of marketing funds from our sponsors.